…well, Crayola is milking it for all its worth.

Back in March, you may remember, the folks who make Crayola Crayons announced–that for the first time ever–they were retiring one of their original, 24 core colors.

And then, two days later, they excitedly revealed that it was the yellow “DANDELION” color.

And finally, in May, they announced that it would be replaced by a new BLUE color–but that they hadn’t yet chosen a NAME for it.

And now it’s July, and they’ve just announced the five final options for the new blue name. (And they’re losing me now…and it doesn’t help that all five options are pretty lame.)

Here are your choices:  “Dreams Come Blue”, “Star Spangled Blue”, “Blue Moon Bliss”, “Reach For The Stars”, and Bluetiful”.  (Yikes.)

Anyhow, if they haven’t lost YOU yet, you can vote–at Crayola.com–thru the end of August.  They’ll pick someone at random every day to win a prize–and the winning name will be announced in September…if anyone’s still paying attention by then.

(Editor’s note:  Here’s a suggestion:  “Crayola Blue…it”)